Telegram is a cost-effective platform for iGaming teams, with first-time depositor (FTD) costs as low as $3.50 across various markets. Its high click-through rates (up to 9.8%) and open rates exceeding 80% make it a powerful tool for user acquisition. Teams leverage AI-driven bots for 24/7 outreach and tools like ClickGram and Enreach to track metrics like FTDs, repeat deposits, ROI, and lifetime value.

Key strategies include:

• Tracking Tools: Use ClickGram for connecting ad clicks to Telegram actions and Enreach for lead qualification and analytics.

• Segmentation: Target users by location, behavior, and motivation, using Telegram's precise targeting options.

• Pre-Landers: Optimize landing pages for higher conversions before directing users to Telegram.

• Scaling: Manage outreach across multiple accounts to avoid platform limits, and retarget users who show interest.

How to Run Traffic & Conversions on Telegram (With Bots & Channel Ads) | Rostyslav Potapenko

Core Metrics for Measuring Telegram Traffic Performance

Telegram iGaming Performance Metrics: CTR, FTD Costs, and ROI Benchmarks

When it comes to measuring Telegram traffic, focus on metrics that truly impact profitability rather than getting distracted by flashy but less meaningful numbers. As Scrile puts it:

"Vanity metrics are flashy in front of outsiders, however ARPU and churn determine whether a channel is truly sustainable".

Key metrics can be grouped into three main categories: engagement indicators (like CTR and conversion rate), deposit tracking (FTDs and repeat deposits), and profitability measures (ROI and lifetime value). Each plays a distinct role in evaluating and improving Telegram campaign performance. Let’s break them down.

Click-Through Rate and Conversion Rate

Click-Through Rate (CTR) measures how many people interact with your ads or outreach messages by clicking on them. Telegram mini-apps typically deliver CTRs of around 9.8%, significantly outperforming the traditional range of 0.5–2%. Rewarded interstitial ads within these apps often achieve CTRs between 8% and 12%.

Conversion Rate (CR), on the other hand, tracks how many of those who clicked actually take the desired action, such as signing up or making a deposit. A high CTR paired with a low CR suggests issues in your conversion funnel. These insights are essential for optimizing landing pages and better segmenting your audience.

First Time Deposits and Repeat Deposits

First Time Deposits (FTD) are the cornerstone metric for iGaming campaigns, as they represent the first major action taken by a new user. The cost per FTD shows how much you're spending to acquire a paying customer. Well-optimized campaigns can achieve an average cost per FTD of about $3.50 across Tier 1, 2, and 3 markets.

Repeat deposits, along with retention metrics tracked at intervals like Day 1, Day 7, and Day 30, highlight the long-term value of your traffic. For example, if a player costs $3.50 to acquire but only deposits once, your revenue potential from that player is limited. Retention tracking helps pinpoint traffic sources that bring in players who stick around and continue depositing.

Return on Investment

Return on Investment (ROI) is the ultimate measure of a campaign's success. It compares the revenue generated to your total costs - ad spend, bot development, agency fees, and automation tools - using this formula: (Revenue – Cost) / Cost × 100.

To get a clearer picture, track ROI across the entire player lifecycle by using unique links for each traffic source. This granular approach helps identify which Telegram channels, bot flows, or Telegram outreach tools are delivering profitable results and which are not.

For deeper insights, pair ROI with metrics like Average Revenue Per User (ARPU) - calculated by dividing total revenue by the number of active users - and Lifetime Value (LTV), which measures the total revenue a player contributes over their entire lifecycle. These metrics provide critical context for ROI and help guide smarter decisions about acquisition spending while ensuring campaigns remain profitable.

How to Set Up Tracking for Telegram Campaigns

Tracking Telegram campaigns accurately is crucial for linking ad clicks to user actions, allowing teams to optimize campaigns from the first click to the final deposit. Since Telegram doesn’t support pixel-based tracking like traditional web campaigns, specialized tools and strategies are necessary.

ClickGram bridges the gap between ad clicks and Telegram actions using lightweight SDKs and S2S postbacks. For example, in just 30 days, it processed over 184,000 Meta postbacks and more than 420,000 clicks. By placing SDKs on pre-landers, it connects web traffic to specific Telegram actions. Once users join your channel or interact with your bot, conversion data is sent back to ad networks via S2S postbacks. This enables platforms like Meta CAPI, TikTok, and Google Ads to refine bidding and attribution strategies.

To fully track the user journey, integrate your CRM with Telegram bot analytics. Tools like Enreach connect Telegram data directly to your CRM, helping you identify which traffic sources bring in long-term players versus those who churn quickly. Telegram bots play a key role here - they manage user interactions, send automated welcome messages, and provide real-time analytics on funnel performance and join rates.

Let’s explore the tools and methods that make Telegram tracking effective.

Telegram Tracking Tools and Platform Analytics

The Telegram tracking ecosystem relies on several tools, each with a specific role. ClickGram, for instance, connects ad clicks to Telegram actions, offering subscription plans ranging from $59/month for 2,000 subscribers to $1,199/month for 75,000 subscribers, with a 7-day free trial.

For automated outreach and lead management, Enreach stands out. It handles 24/7 Telegram messaging, lead qualification, and follow-ups, boasting open rates above 80%. Enreach also includes community scraping features to analyze competitor Telegram groups, helping you identify high-value leads for targeted campaigns.

Telegram bots act as the nerve center for campaign tracking, recording user actions like bot starts, message engagement, and button clicks. Advanced tracking tools ensure data security with TLS encryption and minimal Telegram permissions to meet GDPR requirements.

By integrating these tools, you can eliminate blind spots and gain full visibility into your campaigns.

Geographic and Audience Segmentation

Beyond tool integration, effective segmentation is key to boosting campaign performance. For geographic targeting, go deeper than just country-level filters. For example, in large markets like Brazil or India, city-level targeting can significantly improve results. Top-tier cities such as São Paulo or Mumbai often deliver deposit rates 2–3 times higher than rural areas. Tailor your approach to local interests - soccer is a major driver for bettors in Brazil, while e-sports dominate in Indonesia.

Telegram Ads, especially for iGaming teams with Euro accounts, offer precise targeting options with CPMs as low as $0.35–$1.00. This is far cheaper compared to $10–$15 CPMs on Meta or TikTok for the same audience. These accounts also allow targeting specific competitor or niche channel subscribers. Localized ads in regional languages can further improve results - Arabic-language ads, for example, perform 40–60% better than English-only versions in Middle Eastern markets.

Behavioral segmentation helps refine targeting even further. Instead of relying on broad demographics, focus on behavioral clusters like users who’ve joined specific bots or interacted with previous ads. Advanced teams use RFM(D) analysis (Recency, Frequency, Monetary, and Duration) to classify players into categories like "Negative", "Neutral", "Positive", or "Premium". This allows for tailored messaging and offers based on actual behavior.

Assign unique tracking identifiers - such as promo codes or tracking links - for each channel or influencer. These identifiers help pinpoint which traffic sources deliver valuable players versus one-time depositors or bonus hunters. AI-powered dynamic segmentation is also gaining traction, reclassifying players in real-time based on changes in behavior, like betting frequency or game preferences.

Pre-Lander Optimization for Higher Conversions

Pre-landers act as a critical bridge between your ad and the Telegram experience. By installing a tracking SDK on your landing page, you can link initial clicks to actions like joining a Telegram bot or channel. This step is crucial for closing the attribution loop and sending conversion data back to ad networks for better optimization.

To maximize effectiveness, pre-landers should be fast-loading, simple, and focused on driving users to Telegram. Avoid clutter - your goal is to get users into your bot or channel quickly. Use localized language and visuals that resonate with your audience. For example, if targeting Brazilian bettors, feature soccer-themed imagery and Portuguese copy.

A/B testing is essential to fine-tune pre-lander performance. Experiment with headlines, button colors, imagery, and the number of steps required to reach Telegram. Even small improvements in conversion rates at this stage can significantly impact your overall ROI. Track metrics like bounce rate, time on page, and click-to-join rate to identify and fix friction points.

Once users transition to Telegram, use AI-driven automation to manage follow-ups. These can include personalized betting offers, bonus reminders, or timely check-ins to keep players engaged. This combination of optimized pre-landers and automated engagement ensures a smooth user journey, boosting conversions and lifetime value at every stage of the funnel.

Scaling Telegram Traffic for Better ROI

Once you've set up tracking and optimized your initial campaigns, the next logical step is to scale what’s working and cut what isn’t. This involves a systematic approach to testing, retargeting, and integrating channels - all aimed at increasing returns while keeping your budget in check. By building on your tracking insights, you can confidently allocate more resources to proven strategies without sacrificing efficiency.

Testing and Scaling High-Performing Campaigns

Start by testing your messaging with at least 200 prospects through A/B tests. Focus on refining opening hooks, value propositions, and calls-to-action (CTAs). When you identify a winning combination, scale it strategically.

However, Telegram's platform has restrictions that make scaling tricky. Sending too many messages from one account can lead to rate limits or even bans. The solution? Account infrastructure. Spread your messaging across 300–500 warmed accounts instead of relying on a single one. This approach keeps your campaigns running smoothly and avoids triggering Telegram’s limits. Just make sure your scaling aligns with the tracking and attribution methods you’ve already established to maintain visibility and optimization.

Retargeting Users Through Multiple Channels

Once you’ve identified successful campaigns, retargeting helps nurture near-conversions and re-engage users across multiple touchpoints. Since most users (80–95%) don’t convert on the first interaction, retargeting provides additional chances to drive conversions.

Segment users based on their behavior:

• Clicked: High intent

• Viewed: Medium intent

• Replied: Needs immediate follow-up

• Silent: Received the message but didn’t respond

For high-intent users, retarget them at intervals like 15–60 minutes, 1–3 hours, 24 hours, and 72 hours. Use tailored messages to address common questions, showcase social proof, or handle objections. Limit your retargeting frequency to one message per 24 hours, with a maximum of three messages per campaign. You can also use automated triggers to re-engage users who’ve been inactive for seven days or those with consecutive losses. Personalized bonuses based on user behavior are a great way to maintain engagement without manual effort.

Integrating Telegram with Other Marketing Channels

To ensure a seamless user journey, integrate Telegram with your other marketing channels. Top-performing teams use Telegram as a high-conversion endpoint for traffic from push notifications, popunder ads, and social media platforms like Facebook and Instagram.

Connect your Telegram bot to your CRM to access valuable player data, such as game preferences, balances, and betting history. This allows you to automate highly personalized outreach by linking Telegram to platforms like LinkedIn or X via middleware. Telegram Mini Apps can take this integration a step further by enabling users to register and make deposits directly within the chat, avoiding potential drop-offs caused by external browser redirects.

For better results, segment campaigns by user motivation. Separate "Motivated" from "Non-Motivated" audiences, and distinguish Premium users from regular ones. This way, you can focus on the segments that deliver the highest ROI. By combining Telegram with other channels, you’ll ensure a diversified strategy that doesn’t rely solely on one traffic source, maximizing your revenue potential.

How Enreach Helps iGaming Teams Track and Scale Telegram Campaigns

When it comes to tracking and scaling Telegram campaigns, efficiency is key. Enreach provides AI-driven tools tailored for iGaming teams, making it possible to automate outreach, monitor performance, and scale campaigns profitably - all while staying within Telegram's rate limits.

AI Agents for Automated Telegram Outreach

Enreach's AI Agents handle user outreach around the clock. Trained on over 30 million conversations, these agents send personalized messages about casino bonuses, sports betting offers, and poker promotions. They also qualify leads by asking targeted questions like, "Do you prefer slots or live dealer games?" and guide users through the sign-up process, encouraging their first deposit.

For example, Lucky Bet's iGaming team achieved an average cost of $3.50 per first-time deposit using Enreach. The AI agents delivered betting offers with open rates exceeding 80%, proving the effectiveness of this approach.

The platform's analytics dashboards allow real-time tracking of metrics like message open rates, click-through rates, sign-up completions, and first-time deposit values (typically between $50 and $100). It also calculates ROI by comparing ad spend (approximately $0.10 per message) with revenue, and includes A/B testing to refine scripts for high-performance segments, such as US-based sports bettors.

Lead Generation Through Community Scraping

While automated outreach is great for engagement, precise lead generation elevates campaign quality. Enreach's scraping tools scan public Telegram groups - like those for sports betting or casino enthusiasts with over 10,000 US members - to identify engaged users. By using keywords such as "free spins" or "odds", the platform pinpoints high-value leads. It then segments users by demographics, focusing on 25–45-year-old males in states where iGaming is legal, including New Jersey, Pennsylvania, and Michigan. This strategy achieves engagement rates 10–20% higher than broader outreach methods.

The scraping tools further refine leads by filtering for interest (Casino, Sports Betting, Poker), language (en-US), location, and recent activity. With a database of over 500 million Telegram leads, Enreach ensures your campaigns remain both scalable and relevant.

Using Telegram's user data combined with IP geolocation, Enreach targets users in states with legal iGaming. The platform also segments audiences by device type and activity time, such as focusing on evening hours (EST), when engagement rates are double those of daytime hours. Tracking pixels on pre-landers measure US-specific conversions, like deposits made through USD payment gateways, offering full visibility into campaign performance.

These precise targeting features lay the groundwork for cost-effective, scalable outreach, which is further detailed in the pricing section.

Pricing and Scalability Options

Enreach's pricing structure and scalable tools are designed to help iGaming teams maximize ROI while maintaining detailed campaign tracking. The platform offers two main components: the Outreach Tool, priced at $250/month, and the AI Agent, which sends 5,000 messages per month for $400/month. Together, these services start at $650/month. For higher-volume needs, additional packages are available, including pay-per-lead pricing at $2–$5 per qualified sign-up and discounts of up to 20% for large messaging volumes.

High-volume campaigns - reaching 60,000 users monthly - typically require managing 100 separate accounts, as each can send up to 20 cold messages per day. To support these campaigns, Enreach offers aged and warmed Telegram accounts with three months of Telegram Premium. These accounts are priced at $65 each for orders under 100, $35 each for orders between 100 and 500, and $28 each for orders exceeding 500.

The platform integrates seamlessly with tracking tools like AnyTrack and Voluum for attributing Telegram clicks to deposits, as well as CRMs like HubSpot for lead management. It also supports UTM parameters for Google Analytics, enabling comprehensive ROI tracking - from a $0.50 cost per acquisition on Telegram to a $200 lifetime value per US player.

Enreach provides hands-on support through a team of sales, data, and outbound specialists. Their services include custom AI scriptwriting, A/B testing of creatives, and weekly performance reviews with ROI forecasts. They also ensure compliance with US regulations by managing age verification for users aged 21 and older.

"Enreach makes it easy for our BD team to hit target consistently."
– Lorenzo, Head of BD

Conclusion

Effectively tracking Telegram traffic hinges on making smart, data-driven choices and utilizing automation to its fullest. By focusing on key metrics like cost per first-time deposit, retention rates (D1/D7/D30), lifetime value, and return on ad spend, iGaming teams can quickly determine which campaigns are worth additional investment and which ones should be scaled back. For instance, understanding the difference between a $3.50 cost per deposit and an unprofitable campaign can make or break your strategy.

Automation powered by AI eliminates the delays of manual outreach. With AI-driven agents managing personalized follow-ups around the clock and achieving open rates of over 80%, your team can shift its attention to strategic planning. Add in precise audience segmentation - like targeting sports bettors in New Jersey or casino players in Pennsylvania - and your campaigns are more likely to connect with the right people.

The most successful teams don’t stop there. They integrate Telegram with other marketing channels and use advanced tracking tools to link clicks directly to deposits. This ensures a clear, end-to-end view of user activity throughout the funnel.

At the heart of it all, the principles of tracking, automating, and refining strategies are key. Teams that excel in these areas are transforming Telegram traffic into a reliable source of sustained growth.

FAQs

How do I attribute Telegram joins and deposits to specific ads?

To monitor Telegram joins and deposits resulting from specific ads, UTM parameters are your go-to tool. By attaching unique UTMs to your ad links, you can capture key details like the source, medium, and campaign in your analytics platform. This allows you to pinpoint which ads are driving clicks, sign-ups, and deposits.

For added convenience, tools like Enreach can simplify this process. They automate tracking and link Telegram traffic directly to user actions, such as deposits, saving you time and effort.

What should I track beyond CTR to know if Telegram traffic is profitable?

Tracking user retention rates, conversion rates, and revenue generated is key to understanding profitability beyond just click-through rates (CTR). Dive deeper by analyzing user activity patterns and deposit behavior. These insights can reveal how well your Telegram traffic is performing and where there’s room for improvement.

How can I scale Telegram outreach without getting rate-limited or banned?

To safely grow your outreach efforts on Telegram, it's crucial to follow practices that resemble natural human behavior while building trust. Here are some key strategies to keep in mind:

• Start slow: Begin with a low number of messages to gradually "warm up" your accounts.

• Keep it steady: Maintain consistent, human-like messaging rates to avoid triggering spam filters.

• Make it personal: Craft personalized messages to reduce the risk of being flagged as spam.

• Be patient: Avoid sending cold messages right after creating new accounts.

By sticking to these steps, you can stay within Telegram’s anti-spam guidelines and expand your outreach without unnecessary risks.

Related Blog Posts

• Telegram Outreach for iGaming Marketers

• Telegram Segmentation for iGaming Players

• Best Telegram Tools for iGaming Campaigns

• Case Studies: Successful iGaming Partnerships on Telegram