Telegram has become a leading platform for iGaming companies, offering features like direct user registration, instant deposits, and seamless gameplay - all within the app. Unlike other platforms, Telegram permits gambling ads and boasts twice the engagement levels of competitors, with Mini App ad click-through rates reaching 9.8%. Its integration with cryptocurrencies like TON, USDT, BTC, and ETH further enhances its appeal.

Key takeaways from the article include:

• Blockchain Simplification: Goat Gaming's collaboration with thirdweb streamlined blockchain gaming by removing wallet complexities, resulting in 5 million active users by early 2025.

• Crypto Integration: PlaysOut leveraged TON's ecosystem to enable in-game crypto swaps, improving transaction speed and user engagement.

• Influencer Campaigns: Crypto casinos partnered with streamers and sports teams to boost visibility and trust, with tactics like referral bots and VIP perks.

• Automated User Acquisition: Enreach's AI-driven campaigns reduced costs to $3.50 per first deposit, proving effective for scaling iGaming communities. Utilizing specialized Telegram outreach tools can further accelerate this growth.

The success of these partnerships highlights the importance of streamlined onboarding, targeted outreach, and reinvesting ad revenue to build active Telegram communities.

4 Successful iGaming Partnership Models on Telegram: Key Metrics and Results

Case Study 1: Goat Gaming's Blockchain Partnership

Partnership Goals and Structure

In late 2024, Mighty Bear Games, led by founder and CEO Simon Davis, launched a partnership with thirdweb to bring blockchain technology into Telegram mini-games through their Goat Gaming platform. The primary goal? Break down the technical hurdles that often scare off mainstream players from blockchain gaming.

The collaboration focused on two key features: In-App Wallets and Account Abstraction. These innovations removed the need for external wallet apps and seed phrases. Instead, players could use their existing Telegram credentials to create smart wallets automatically - ensuring gameplay remained smooth and uninterrupted.

Technical Integration Process

Using thirdweb's Telegram Mini-App templates and SDKs, Goat Gaming streamlined the integration process. Players logged in with their Telegram ID, which triggered automatic wallet creation in the background. The result? A seamless experience where users could enjoy casino-style games with gasless, sign-less transactions, all within the Telegram app.

"Account Abstraction is a game-changer for the industry, enabling gasless and sign-less transactions that greatly improve the user experience." - thirdweb

By February 2025, Goat Gaming expanded its blockchain ecosystem with investments from Ton Ventures and others, raising $15 million to integrate AI-powered "AlphaGoats" agents into their games.

This smooth technical setup and user-friendly design laid the groundwork for rapid adoption by players.

Measured Results and Performance

The results of these enhancements were impressive. During the initial rollout, Goat Gaming attracted over 250,000 players, who collectively completed 3.25 million on-chain transactions. By February 2025, the platform had grown to approximately 5 million active users. The combination of Telegram authentication and Account Abstraction proved that simplifying the onboarding process drives user growth.

This case study highlights how web3 gaming can succeed when the technology stays in the background. No confusing wallet setups. No gas fees to manage. Just easy, instant gameplay that keeps players engaged.

Case Study 2: PlaysOut's TON Ecosystem Partnership

Partnership Objectives and Ecosystem Setup

PlaysOut centered its Telegram community strategy on two essential elements of the TON ecosystem: TON Play and STON.fi. The goal? To transform HTML5 games into Telegram Mini Apps and incorporate decentralized financial services. Using the TON Play SDK, PlaysOut converted its game library into a Mini App accessible through a bot interface. At the same time, STON.fi's exchange protocols allowed players to seamlessly swap in-game rewards and Jettons for TON cryptocurrency - no external wallets needed.

Implementation Timeline and Phases

PlaysOut shifted its focus from web-based casual games to a Telegram-native "tap-to-earn" model. This transition involved adapting existing game code to fit Telegram's Mini App framework while ensuring smooth background token swaps for uninterrupted gameplay. These technical adjustments laid the groundwork for measurable improvements in both revenue and user engagement.

Revenue and Engagement Results

The integration of crypto payment gateways like NOWPayments improved transaction speed and reliability. Players could instantly convert their "tap-to-earn" rewards into tradable cryptocurrency through real-time token swaps. This approach not only made achievements instantly monetizable but also encouraged ongoing user engagement by providing immediate liquidity.

The BILLION User Goldmine: Gaming with AI + Telegram (DEEP DIVE)

Case Study 3: Crypto Casino Partnership Strategies

This case study highlights how carefully crafted partnerships on Telegram can drive both community growth and revenue for crypto casinos.

Streamer Collaborations for Expanded Reach

Crypto casinos have started leveraging streamers as ongoing promotional tools. Take Kick, for example - a platform closely linked to Stake. Kick offers 24/7 gambling streams by providing streamers with "house" balances, allowing them to showcase high-stakes wins and massive payouts. These streams often generate viral moments that circulate on TikTok, X (formerly Twitter), YouTube, and Instagram. The result? A steady flow of traffic directed to Telegram channels through referral links. Additionally, casinos collaborate with influencers and OnlyFans models to host extravagant giveaways worth millions, enticing users to join Telegram communities or use specific referral codes.

These influencer-driven strategies are further amplified through coordinated, multi-platform engagement.

Multi-Platform Engagement Tactics

To maximize user engagement, successful crypto casinos synchronize their efforts across multiple platforms. One popular tactic involves referral bots, which reward users instantly for inviting others. This turns regular players into active promoters.

Operators also integrate CRM data with Telegram bots to deliver highly personalized offers. By tapping into player-specific data - like favorite games, account balances, or recent wins - they create promotions that feel tailored rather than one-size-fits-all.

A standout feature is the use of Telegram Mini Apps, which keep users within the Telegram ecosystem by eliminating the need for external browser redirects. This seamless experience keeps players engaged and reduces drop-off rates.

Sports Sponsorships to Build Trust

Beyond digital strategies, sports sponsorships play a key role in building credibility and trust. For instance, in May 2024, TG.Casino partnered with AC Milan as their "Official Regional iGaming Partner" in Europe. This partnership offered $TGC token holders exclusive perks, such as visits to the Milanello training center, official team jerseys, and VIP access to the San Siro stadium. The announcement caused a spike in the $TGC token price, with a 10% increase within just hours.

These sponsorships don’t just boost visibility - they help elevate casinos from mere gambling platforms to cultural icons. Stake’s collaboration with Drake, for example, generated billions of impressions and fostered a loyal user base. Such partnerships are especially critical in an industry where roughly 70% of new players stop engaging within the first 30 days. By associating with trusted names in sports and entertainment, crypto casinos strengthen their reputation and encourage long-term user retention.

Case Study 4: Enreach-Powered User Acquisition Campaigns

Some iGaming operators are leveraging automated outreach to boost direct user acquisition. Enreach's platform combines AI Agents with Telegram-specific tools to help iGaming brands drive sign-ups and first-time deposits on a large scale. This case study highlights how automation complements traditional influencer and sponsorship efforts to amplify results.

Enreach's Platform and Campaign Methods

Enreach's platform is built around AI-driven automation. Its AI Agents handle the entire outreach process, from contacting leads to managing follow-ups and scheduling calls. The targeting is highly detailed, focusing on user interests (such as Sports Betting, Casino, Esports, and Poker), language, location, and even real-time activity. To tackle Telegram's strict anti-spam policies, the system includes safeguards to prevent account blocking, ensuring campaigns can scale smoothly. With over 50 million Telegram messages sent by the Enreach team, the platform has proven its effectiveness across various iGaming sectors.

Campaign Performance and Conversion Data

Lucky Bet offers a great example of how Enreach delivers results. In their first year of collaboration (ending around April 2026), Lucky Bet used Enreach's AI Agents for user acquisition across Tier 1, 2, and 3 markets. They achieved an average cost of just $3.50 per First Time Deposit (FTD).

"$3.5 avg cost per FTD across tier 1, 2 and 3 markets in the first year" - Filipe

"Enreach makes it easy for our BD team to hit target consistently" - Lorenzo, Head of BD

These metrics show how automated outreach, when combined with precise targeting, can consistently deliver predictable and efficient acquisition costs.

Scaling Campaigns Cost-Effectively

Enreach's success lies in its ability to scale campaigns while keeping costs under control. Rather than using broad campaigns, the platform focuses on niche segmentation, targeting specific iGaming verticals like Sweepstakes, Fantasy Sports, and Bingo. AI-driven messaging is tailored to each segment, ensuring relevance. For example, a campaign targeting 60,000 users requires 100 Telegram accounts, with each account sending 20 cold messages daily. Enreach manages these accounts to ensure no leads are lost due to delays.

The platform also integrates Telegram-specific gamification tools to enhance engagement. This approach - combining automation, precise targeting, and compliance features - enables iGaming brands to grow their Telegram communities without significantly increasing costs or team size. It’s a clear example of how technology-driven strategies can scale user acquisition effectively.

Lessons from the Case Studies

The four case studies highlight strategies that consistently drive growth for Telegram communities, particularly in the iGaming sector.

Partnership Models That Drive Growth

Three partnership approaches stand out for scaling iGaming communities on Telegram:

• Aggregator Hub Model: This model creates a centralized Mini App where users can compare bonuses across various iGaming platforms and register directly through Telegram. It simplifies the user journey and boosts engagement.

• Traffic Network Integration: By directing high-quality users to Mini Apps, this strategy ensures a steady flow of engaged participants.

• Automated Outreach: targeted outreach to specific user segments significantly reduces costs. For instance, conversation costs drop to around $0.40, compared to $8.33–$16.67 for traditional Telegram ads.

Performance-based influencer partnerships also play a major role in cutting acquisition expenses. Shifting from CPM (cost per thousand impressions) pricing to engagement-based compensation has allowed iGaming brands to reduce acquisition costs by 40–60%. A great example is the Boinkers team's collaboration with Lysto in April 2025. By focusing on niche gaming communities instead of broad audiences, they acquired 5,500 new players in just one week, with over 90% of users actively engaging.

These approaches highlight the need for strong technical infrastructure, which is discussed in the next section.

Technical Requirements for User Onboarding

Smooth onboarding is crucial for user retention and campaign success. Here are the key technical requirements:

• Postback Tracking: Accurate tracking of registrations and first deposits is essential for optimizing campaigns toward CPA (cost per acquisition) goals. Without detailed postback data, fine-tuning campaigns becomes nearly impossible.

• Custom Payment Bots: Since Telegram's official APIs exclude iGaming, operators rely on payment bots that support cryptocurrencies like USDT and BTC, as well as offshore merchant accounts for card transactions.

• Native Creative Design: Ads that blend seamlessly with Telegram's interface - featuring emojis and branded icons - feel less intrusive and perform better. For instance, in April 2025, Andrew P. used RichAds' Mini App format to reach 1 million monthly users and generate $11,589.26 in revenue over just 28 days.

Revenue Opportunities and Data Analysis

Data analysis reveals how targeted partnerships drive profitability and improve retention. Tracking key metrics throughout the user journey - from registration to first deposit and beyond - is critical. Targeted campaigns also significantly reduce bot traffic. While broad campaigns can see up to 80% bot traffic, community-focused outreach reduces this to less than 5%. Retention rates from such partnerships are up to five times higher.

Payment performance metrics further enhance revenue stability. Monitoring factors like card approval rates, chargeback ratios, and the crypto-to-fiat deposit ratio ensures a smooth payment process. Interestingly, crypto deposits account for up to 35% of all transactions, lowering risk and boosting acceptance rates.

Finally, motivated traffic proves to be highly cost-effective. Data shows that the cost of such traffic is 4–6 times less than the revenue it generates from in-app ads, making reinvestment a smart move.

Conclusion

The case studies highlight that successful iGaming partnerships on Telegram hinge on three key factors: selecting the right partnership model, establishing strong technical infrastructure, and ensuring consistent payment processes. These elements were evident across all the examples analyzed.

It's crucial to partner with those who emphasize genuine community engagement over superficial metrics. As the Boinkers team shared after teaming up with Lysto in April 2025, "Lysto turned the lights on and suddenly there were actual people in our game". This shift from bot-driven traffic to real players underscores the importance of focusing on partnership quality rather than sheer reach.

Technical readiness also plays a pivotal role. Case studies revealed that campaigns with native design elements and layered payment strategies achieved higher click-through rates and improved payment metrics. For instance, WiseAlt's strategy helped an iGaming project increase card approval rates from below 60% to over 80% in just three months, raising monthly turnover from €300,000 to nearly €400,000 by August 2025.

Reinvestment is another cornerstone of sustainable growth. Andrew P.'s tap-to-earn Mini App, for example, generated $11,589.26 in just 28 days using RichAds monetization in April 2025. By channeling this revenue into acquiring motivated traffic - costing 4-6 times less than the ad revenue it generated - he expanded his audience by 70%. This reinvestment approach transforms short-term campaigns into engines for long-term growth.

From Goat Gaming to PlaysOut, crypto casino strategies, and Enreach's campaigns, these examples demonstrate that integrating strategies like authentic engagement, postback tracking, payment diversification, and reinvestment loops can lead to thriving Telegram communities. iGaming companies that adopt these practices can drive sustainable growth and build vibrant, active communities.

FAQs

What’s the fastest way to onboard players in Telegram without wallet friction?

The quickest way to get players started on Telegram without the hassle of setting up a wallet is by leveraging Bots and Mini Apps. These tools allow users to register, deposit funds, and start playing - all within the chat interface. This eliminates the usual barriers tied to traditional wallet setups.

Additionally, automation features like targeted outreach and messaging through bots make the process even smoother. By simplifying onboarding, these tools not only improve the user experience but also help increase conversion rates.

How do you track registrations and first deposits in Telegram campaigns?

Tracking registrations and first deposits in Telegram campaigns often relies on tools designed to monitor user activity within the platform. Common methods include using unique referral links, tracking pixels, or in-app event tracking within Telegram Mini Apps. For example, platforms like Enreach simplify this process by automating it. They provide AI-powered outreach and analytics, enabling iGaming teams to precisely measure sign-ups and deposits while fine-tuning campaign performance.

How can AI outreach on Telegram lower cost per first-time deposit?

AI-driven outreach on Telegram helps cut costs for first-time deposits by automating targeted messages and user engagement. This method boosts interaction and conversion rates while reducing the need for manual effort and high advertising spend. By simplifying these processes, businesses can achieve more effective outcomes with less investment.

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